It’s New Year’s weekend, and I’m off to celebrate with friends and usher in 2012. I’ve made my New Year’s list (trying to be realistic as to what I’ll actually do) and yet… you know what I keep thinking about as I think about next year?
In marketing, we talk a lot about the ONE THING that we want to communicate. From an organization standpoint, that’s pretty important. People lead busy lives. We have a limited time to get our point across in an effective way so we have to make what we say count. Be concise, be real, be unique and be passionate. It’s a tall order. The funny thing is, as I’ve dove deeper into social media and marketing on a professional level, I’ve thought a lot about it personally too. Why?
Photograph: nevver via Pinterest
Because the heart and soul of the matter is something we’re constantly searching for as humans. We’re longing for that ‘one thing’ that sums up everything that we are as individuals and brands us, so to speak. We want to be people that stand for something, that are known for something unique and personal and real. Don’t we? I don’t think I’m alone that desire to not be defined by what I do, but by WHO I AM.
I AM… a passionate adopted child of God who lives to share that love and equal opportunity of LIFE to others.
If this is my ONE THING (or at least if I want that to be my one thing), then what I do, where I find myself, and who I become every day from the moment I wake up should fall under this umbrella. It doesn’t always, for I’m as prone to my selfishness as anyone. But this – this is a good place to start in 2012. Redefining, re-engaging, and responding to this one thought for life.
How ’bout you? What’s the ONE thing or statement that’ll lead you into 2012?